In 2011, a group of gamers deduced the structure of an enzyme that AIDS-like viruses use for reproduction. Through the game Foldit, they discovered the structure of a crucial viral protein in just three weeks. This is impressive, considering that their discovery kept scientists puzzled for decades.
Their discovery also inspires organizations to use gamification to solve their pain points. For example, gamification lets businesses use game mechanics to encourage staff to behave in a desired, fun way. In fact, as of now, 70% of global 2,000 companies use gamification to drive higher employee engagement, boost productivity, encourage healthy habits, and even reach their KPIs.
Here are some of the biggest companies that integrated gamification into their business strategy:
Google is having issues with staff not submitting their travel expense information promptly. To solve this, Google gamified its expense process.
Instead of simply reporting their travel expenses, employees who didn’t spend their entire travel allowances had options to receive the leftover money in their next paycheck, save it for a future trip, or donate the funds to their chosen charity.
Within six months of implementing their gamified travel expense system, Google achieved a 100% compliance rating among staff.
Samsung recognized the power of advertising through happy customers. So, to improve brand loyalty, the tech brand launched a gamified social loyalty program called Samsung Nation.
Through this program, customers register a product at Samsung.com. Then, this automatically gave them a chance to win other Samsung products. Customers are rewarded for reviewing products, participating in Q&A discussions, and engaging in the Samsung community. Users get badges as they progress through various levels of achievement.
Since the launch of Samsung Nation, the brand experienced a 66% up in site visitors, a 30% increase in comments, and a 500% growth in customer product reviews.
Microsoft got overwhelmed with countless language localization for its vast line of products. So Microsoft developed a “Language Quality” game using its Silverlight application to solve this. The game allowed their staff around the world to view screens and check language accuracy. It attracted 4,500 users who reviewed 500,000 screens and made translation corrections or improvements based on their native languages. The most notable participant was Microsoft Japan.
Cisco invested in a global social media training program to boost their employees’ social media skillset. However, they had difficulty making a clear starting point for its program with 46 courses.
As a solution, Cisco gamified its social media training program by introducing different levels of certification, such as Specialist, Strategist, and Master. The company also introduced sub-certification levels for HR, external communications, sales, and internal partner teams. Then, they mixed the team challenges to make the gamification more collaborative.
As a result, over 13,000 courses had been taken, and over 650 Cisco employees had been certified.
WANT TO INTEGRATE GAMIFICATION INTO YOUR BUSINESS PROCESS?
Gamified processes is an effective strategy to track team performance and KPIs, boost awareness on goals, and reward the behaviors that contribute to the company’s success. It also helps solve business problems in a more interesting, exciting, engaging, and fun process.
However, some companies find it hard to implement this because they lack resources. Good thing, there are business platforms that support gamification. However, most of them are stand-alone tools or can only be integrated into your existing platform, making them an additional expense for an organization.
This is where The Sales Machine comes in.
The Sales Machine is a plug-and-play business tool that has all-in-one features. It is a platform where managers can track their team’s goals, KPIs, and skills development while providing them with a fun platform to boost their engagement. In addition, through its gamification feature, The Sales Machine can drive desired behavior on clearly defined objectives in a fun and motivating way that leads to higher productivity and more engaged employees.
Want to learn more about The Sales Machine? Visit www.thesalesmachine.com to book a FREE demo.