What are the next big things in sales?
Everything comes down to sales.
Whether you are selling a USP (unique selling point), an integrated package that includes a bundle of products, or simply connecting with your prospects online, sales have always been synonymous with business growth.
The only question is: how can you increase those numbers? More often than not, the answer lies in understanding what’s hot out there and using it to your advantage.
So, if you want to generate more sales, here are the things you should be looking out for in 2023:
Top Sales Challenges in 2023
Trends are more than just strategies you need to adapt. They can also be your top challenges. After all, closing more deals is challenging; you are also expected to encounter roadblocks when achieving your sales goals.
For instance, your team might need more clarity about what success looks like for your business. New competitors might be entering the market, changing your customers’ behavior. And, when the competition is getting stronger and has more resources than you do, your clients might also change their minds faster than you can keep up with them.
That’s why you should stay ahead of the game and beat these challenges in 2023:
Here lies the next game-changing question: How will you address these sales challenges in 2023?
You can overcome these roadblocks with the following sales strategies:
Turn Customers into Raving Fans
If you’re in business, you know that the best customers are the ones who buy without being sold to. That’s why giving your customers what they want is essential instead of just pushing products and services on them.
Sure, there are times when a sale is necessary—but it’s not always going to be possible or even appropriate. So how do you get people to buy if they don’t want anything from you? One option is value-based selling.
A recent study showed that 87% of high-growth companies take the value-based approach, while 45% of enterprises with negative growth do not have the same sales strategy. Why? Because compared to hard-selling, a value-based approach focuses more on providing customers with the benefits they could gain from your products or services.
Your prospect will love this as they will see you as someone who wants to help them…rather than someone who wants money from them.
This strategy will turn your customers into raving fans, vouching for your business whenever they can recommend you. Sounds like a free, real advertisement, isn’t it?
Boost Sales with Automation
Artificial intelligence is changing the way sales reps do their job. In the last few decades, only 50% of sales reps meet their quotas. They are under pressure, making it even more important to use automation software.
AI should not replace your sales reps. You need to use AI to support your people with their core tasks. Automation software can boost productivity by doing menial tasks such as note taking and appointment setting. It can also help with lead scoring, identifying which prospects have a higher chance of conversion to save your time and resources. They can improve customer service as AI software can operate 24/7.
Have Real-Time Analytics
What if you could look at your business and predict the future?
In the past few years, analytics has become an essential part of the sales agent’s arsenal. Sales agents are looking at an ever-growing volume of data, and they need a way to sort through it all quickly and efficiently. They can’t possibly do that without the help of analytic engines typically provided by business intelligence tools.
That’s where new tools come in—tools that turn historical data analysis on its head by using predictive analytics to guide their decision-making. With this new approach, sales agents should spot previously unmarked opportunities while dodging risks that they didn’t see before.
Currently, 72% of fast-growing B2B companies are already taking advantage of these new breeds of analytics tools. So, you need to catch up!
Sales, Marketing, and Support Teams Working as One
Your marketing team, sales team, and support team should be able to work as one to close more deals.
The three are the foundation of your business. They’ll go out into the world and make your product or service known, making sure customers will be ready to buy. Without them? You’re just another company with a product in a box.
If you have a marketing and sales team, they should be able to work together and close more deals. This means that the sales team needs to know how the marketing efforts impact the company’s bottom line. They also need to know what’s working and what isn’t so they can adjust their strategies accordingly.
This is why having a separate support team is so important – they can help bridge communication gaps between departments. In addition, they will be able to give real-time updates on what’s happening with customers or clients, which will help everyone stay informed about how their efforts are being received.
It’s a simple idea that can help your business grow exponentially. But it’s also a concept that seems impossible to execute. How do you get everyone on the same page? What if they disagree about what makes a good customer experience?
Here goes The Sales Machine, an all-in-one business solution that aligns everyone in your team to boost revenue and overall sales performance.
Unlike CRMs out there (that you might be using today), our platform focuses on sales relation management, focusing on what your team needs to do to empower your sales team in closing more deals and satisfying your current customers.
Learn more about us and how we can help you when you book a discovery call here.