Sales Enablement is vital for revenue growth and a crucial part of the business. You can’t just ignore your sales team or assume they’ll automatically get better on their own—you need to help them build skills and careers. That means setting goals for yourself and ensuring your employees look at those same things.
If you’re interested in getting started with Sales Enablement, here’s what you should do:
- Define the problem before starting on a solution. Your goal should be ambitious but realistic; if an employee isn’t going after something specific enough, then they’re not likely going to attain it either. For example: “I want my team members’ average order value per month increased by 10% within three months.” Or maybe this one: “My entire department will complete all customer feedback surveys within 48 hours of receiving them.” These may sound difficult at first glance, but they could be accomplished with just a little bit of work from all parties involved.
But to make it easier for you, here are the things you should master if you wish to empower your sales team this 2023.
The Automation of Sales Enablement is Coming
Automation is already happening.
Sales enablement has been an essential part of the sales process for decades, but it’s never reached the level of automation we see today. The future will bring more automation and complexity to this critical aspect of your company’s success.
Customer Experience Will Increase in Importance
In the future, customer experience will be more critical than ever before. This is because businesses are becoming increasingly technology-dependent, and customers expect more from their interactions with brands. Customer experience is a critical aspect of sales enablement, so clients will expect it to be integrated into your sales process rather than an afterthought or add-on feature like it was in past years.
Sales Enablement Will Become More Customer-Focused
In a world where customers are more informed, demanding, and have more choices than ever, the sales enablement industry will have to pivot from “selling to customers” to “selling with them.”
Sales Enablement is about providing tools and resources that help salespeople facilitate the connection between a company’s offerings and what its customers need most in their lives.
Content Will Become More Personalized
Your content must be more personalized. It should be able to provide customers with the right information at the right time, and they’ll likely want more of it.
So, to enable growth in your team, ensure that you release valuable content for your target audience. It must be relevant and relatable and helps solve their problems.
Sales Enablement Technology Will be More Integrated
Sales Enablement will be more integrated with other technologies.
This means that you can use one system to manage all your sales processes, from sales pipeline management to lead nurturing and closing. In addition, the tools used for these processes will be more standardized, so you won’t have to spend time learning how to use different software applications or hiring separate teams of people just for that purpose.
Use of Insights Will be Critical to Sales Success
Insights will be critical to success in the future, as they can help you better understand your customers, your sales process, and your sales team.
The use of insights allows companies to gain a deeper understanding of what drives their business forward at the right time.
So, if you’re looking for the best sales platform to enable your team’s growth, choose a solution with an integrated approach. For instance, The Sales Machine has an integrated Growth Enablement Framework that empowers companies to scale their sales and marketing and improve their retention.