Soft skills are often overlooked in the workplace, but they play a crucial role in an employee’s success. In fact, according to a study by LinkedIn, 92% of talent professionals say that soft skills are just as important as technical skills when it comes to hiring and promoting employees.
But what exactly are soft skills? They are personal attributes that enable someone to interact effectively and harmoniously with other people. These skills include communication, teamwork, adaptability, problem-solving, and leadership.
Why Soft Skills Are Important In Sales
- Communication: Salespeople need to be able to communicate effectively with both clients and other members of their team to ensure everyone is on the same page and that clients’ needs are being met.
- Teamwork: In many sales environments, it takes a team to close a deal. Salespeople need to be able to work well with others, whether that’s collaborating on a proposal or bringing in a specialist to help close a complex sale.
- Adaptability: Sales is an ever-changing landscape, and salespeople need to be able to adapt quickly to new market conditions or client needs. Being able to pivot and adjust their approach as needed is critical to success.
- Problem-solving: Salespeople need to be able to think on their feet and come up with creative solutions to challenges that arise during the sales process. Whether it’s finding a new way to approach a client or coming up with a workaround for a potential roadblock, problem-solving skills are essential.
- Leadership: While not all sales roles require formal leadership responsibilities, many salespeople are in a position to influence their clients or colleagues. Being able to inspire confidence, build trust, and provide guidance is a critical skill for sales success.
Why Sales Reps Need Soft Skills
Soft skills training is essential in any organization. Not only does it help employees communicate more effectively and work better with their colleagues, but it also improves customer satisfaction, increases productivity, and reduces employee turnover.
In a survey by SHRM, 57% of managers said that soft skills training would have the greatest impact on their organization’s productivity. Additionally, companies that provide soft skills training have a 24% higher profit margin and a 9% higher market value compared to those who don’t.
So, how can organizations provide effective soft skills training to their employees?
The Sales Machine can help. Our platform allows organizations to focus on the people who need training the most, and our integrated Learning Management System (LMS) enables them to upload the specific training that their people need to take.
The Sales Machine also allows employees to take courses at their own pace, which is essential for busy workers who may not have time to attend traditional training sessions. Furthermore, our platform provides real-time insights on employee performance, allowing managers to identify areas where their team members may need additional support or training.